Thursday, September 6, 2018

See All of Serena Williams Tennis Sponsors in 2018

One of the most popular, arguably the most popular and certainly the most successful, player on the women's WTA tennis tour is Serena Williams. Here is a list of all the companies and products that sponsor Serena Williams in 2018. 


                                                      (Photo by Edwin Martinez)

Serena Williams has won 23 Grand Slam singles titles, as well as 14 doubles titles and two mixed doubles titles. She is one of the most prolific winners in tennis and in sports history.

Serena has used the fame she has earned through her hard work on the court to make copious amounts of money off the court through endorsement deals. It's believed that Serena Williams earns roughly $20 million a year in total from all the sponsors below.

Serena Williams Sponsors in 2018

  • JP Morgan Chase

Serena Williams has been doing TV commercials for JP Morgan Chase since 2015. You have probably seen her in the commercials. In one she plays ping-pong with Steph Curry and they break stuff and pay for it with Chase's mobile payment app.

  • Nike

Nike has been endorsing Serena Williams since 2003. Serena has the Nike logo on all her tennis outfits she wears in tournaments. Her catsuit also has the Nike logo on it but the Grand Slam events are not going to allow Serena to wear that one and she has been fine with their decision.

  • Beats By Dre

Serena Williams is now starring in a new TV commercial with Nicki Minaj for Beats By Dre. Serena has been sponsored by Beats By Dre since at least 2014.

  • Gatorade (PepsiCo)

Gatorade has been sponsoring Serena Williams since at least 2015. Serena has starred alongside sister Venus Williams and her baby's body double in TV ads for the sports drink brand.

  • Wilson Sporting Goods

Serena Williams uses a Wilson Sporting Goods tennis racket and she does not do that for free. Wilson also makes a Serena Williams racket called the Wilson Blade 104 that anybody can buy in sporting goods stores and use. Each racket has a Serena Williams signature on it.

  • Lincoln Navigator (Ford)

Serena Williams is a celebrity brand ambassador for the Ford Motor company's 2018 Lincoln Navigator luxury SUV model. This is a full size fully loaded SUV model that competes against the Cadillac Escalade. Prices start from $73,205. In the past, Serena Williams was sponsored by the MINI Cooper brand made by BMW.

  • AccorHotels

Serena Williams has been a brand ambassador for the AccorHotels chain since 2016. Accor is based in France and they used to own the Motel 6 and Red Roof Inn brands in the United States but have sold them. Now AccorHotels is a luxury brand hotel chain that owns brands like Novotel, Sofitel and Fairmont around the world.

  • Tempur-Pedic

Serena Williams teamed up with the Tempur-Pedic mattress and pillow maker in 2017. Serena claims she has been sleeping on a Tempur-Pedic mattress for over a decade.

  • Audemars Piguet

Audemars Piguet is a luxury brand watch maker that has sponsored Serena Williams since 2014. In 2017, Serena Williams stunned everyone when she appeared at a Met Gala event wearing a luxurious green dress with a baby bump and she had a $1.25 million Audemars Piguet Diamond Outrage watch on her wrist. The watch looked more like a spiked bracelet and it was encrusted with 65 carats of precious stones and white gold.

  • Berlei

Women's luxury lingerie brand Berlei has been Serena Williams favorite brand she discovered their products at the 2006 Australian Open. Berlei makes a line of women's bras that is endorsed by Serena Williams and Serena even posed in Berlei products when she was pregnant. 

  • Intel

Serena Williams starred in ads for Intel in 2017. You have probably seen the ads where Serena tries to play tennis with an old wooden racket. Not sure if Intel still sponsors Serena, though, as there do not appear to be any new ads with her.

For more see:

Most Money Won by One Woman Tennis Player in One Year

Most Money Money Won by One Tennis Player in One Year

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